Frequently Asqued Questions
SEO stands for "Search Engine Optimization". You engage in SEO when you attempt to get a web page to rank higher in a search engine’s SERPs (search engine results pages), with the purpose of increasing organic traffic to that page.
Both are different ways of getting traffic to your web page, SEO it's a long term Solution, While PPC is only Temporary and you have to pay for it every time.
Keyword research is a process of investigation and refinement. The aim of keyword research is not only to identify keywords that relate to your business and target audiences, but also to find ‘good’ keywords that are going to bring you plenty of traffic and not too much stiff competition.
You need to study which Keywords are your page ranking for, and try to include the ones that are in the same market but you are not using it.